Dr. Brown’s: “The New Mom Book”
The Ask: Raise awareness of Dr. Brown’s Options+ bottles for new moms
The Insight: New moms face pressure to be perfect. But how are they supposed to succeed when there is no HONEST book on how to do so?
The Results: “The New Mom Book” provides moms with both genuine tips and tongue-in-cheek advice on how to survive the newborn stage without feeling the pressure to be perfect.
We created a series of premium videos, creator-led TikToks, IG stories, and newsletters that kept it real about motherhood and how Dr. Brown’s can alleviate some of the struggle.
The program successfully built affinity and trust among new moms for Dr. Brown’s and earned 8M impressions across social.
Dr. Brown’s renewed our partnership for the 7th consecutive year.
Additional Creator TikTok HERE
Rayovac Batteries: “Summer Nights”
The Ask: Position Rayovac Batteries as a budget-friendly alternative to its competitors
The Insight: Summertime can get expensive. Gen-Z and Millennials need some inspo on how to elevate their summer plans without breaking the bank.
The Results: A custom campaign led by a premium video series, creator-led TikTok and on-site content. With a combination of relatable humor and practical tips, we positioned Rayovac as an affordable yet premium product to help power your summer.
The campaign successfully gained 10.4M+ combined media and content impressions with an 84% brand recall
Rayovac Batteries renewed our partnership for the 3rd consecutive year.
American Girl: “Life in the ‘90s”
The Ask: Drive buzz for American Girl’s ’90s Twins launch
The Insight: The ’90s are back, and millennials are more than eager to teach their kids about their favorite decade.
The Results: A custom campaign led by a premium video series and complemented by digital pre-roll and social extensions on IG and TikTok.
With references to ‘90s music, technology, and fashion, we captured the attention of the millennial consumer and showcased how American Girl’s new ‘90s Twins are the perfect way to share their childhood memories with their own children.
The campaign successfully gained over 10M impressions across social, increased brand awareness and lifted brand recall.
Huggies: “Up Early Tonight”
The Ask: Position Huggies as a brand that understands moms by creating a first-of-its-kind content series
The Insight: Moms were in need of support, and what better time to reach them than during those late nights?
The Results: “Up Early Tonight”: the first late night show for moms filled with sketches, real-talk panels, and more.
Beyond the four episodes on Hulu, we produced social extensions and teamed up with mom influencers and creators to promote the show on their own channels.
Additionally, we expanded the program with a Twitter Watch Party, a custom digital hub and a sweepstakes to win Swag Boxes with Huggies sampling.
The campaign successfully lifted the Huggies brand and was shortlisted for the OMMA Awards.
Huggies renewed our partnership for the 5th consecutive year.
